Polaroid Now The History and Future of Polaroid Photography

A Celebration of Instant Creativity. Step into the colorful, ever-evolving world of instant photography with Polaroid Now—the definitive book on the legendary brand that revolutionized the way we capture memories. This vibrant collection showcases groundbreaking work from today’s most exciting contemporary artists using Polaroid cameras and film, while honoring the rich history and enduring magic of the original instant image.

With over 200 stunning photographs from across the globe, Polaroid Now celebrates the beautiful imperfections, immediacy, and individuality that make every Polaroid picture a one-of-a-kind work of art. From fresh new voices to iconic artists like Andy Warhol, David Hockney, and Chuck Close, this book pays homage to the global creative community shaped by Polaroid. Discover the story behind the camera that changed photography forever, dive into the possibilities of the rare 20x24 Polaroid, and explore a visual index of classic Polaroid models still beloved and used today.

Featuring a cover inspired by vintage Colorpack film packaging and an exclusive essay by Polaroid CEO Oskar Smolokowski, this officially licensed edition is the ultimate tribute to a brand that continues to inspire.

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