The Set-Up T-Shirt

Think twice. Look again. Wear the art. Inspired by the clever visual language of John Baldessari, The Set-Up T-Shirt brings one of the artist’s signature ideas into your everyday wardrobe. With its bold graphic and playful interaction between image and meaning, this tee captures Baldessari’s talent for making us question what we see.

Created in-house for PAMM’s new exhibition celebrating the pioneering conceptual artist, this shirt is more than just a souvenir—it’s a wearable nod to an artist who spent his career challenging conventions and exploring the fascinating relationship between language and image. Made from 100% cotton jersey and printed right here in Miami, this lightweight unisex tee is designed for everyday comfort with a regular fit.

A little conceptual. A little unexpected. Completely Baldessari.

Details 

• Material:  100% Cotton Jersey:
   - Ring-Spun Cotton (H. Grey 90% Cotton, 10% Polyester)
• Unisex Shirts 
• Lightweight Crew Neck 
• Regular Fit
• Designed in-house 
• Printed in Miami